(Download) "Camp Wahanowin" by Elizabeth M.A. Grasby & Eric Silverberg * Book PDF Kindle ePub Free
eBook details
- Title: Camp Wahanowin
- Author : Elizabeth M.A. Grasby & Eric Silverberg
- Release Date : January 08, 2012
- Genre: Business & Personal Finance,Books,Marketing & Sales,
- Pages : * pages
- Size : 2615 KB
Description
The owner and director of a residential summer camp for children recognizes the need to make some changes for the upcoming off-season. His primary objective is to increase the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions and what to charge for any new product offerings.
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