(DOWNLOAD) "Campbell's Soup Company" by Dante Pirouz & Ramasastry Chandrasekhar # Book PDF Kindle ePub Free
eBook details
- Title: Campbell's Soup Company
- Author : Dante Pirouz & Ramasastry Chandrasekhar
- Release Date : January 11, 2011
- Genre: Business & Personal Finance,Books,Marketing & Sales,
- Pages : * pages
- Size : 951 KB
Description
In early 2008, Campbell's Soup Company (Campbell's), a global foods and beverages enterprise, is experimenting with a new way of understanding the mind of its consumer. The trigger is provided by the stagnation in the sales of its soup products in the United States, its home market, where the soups category has become mature. For decades, the company's focus in marketing research (MR) has been on tracking how the end users, having bought its soup products at the store, consume them at home. But now, it is keen on tracking the shoppers while they are cruising along the retail aisles. The company is planning to deploy the techniques of consumer neuroscience, a relatively new discipline, in the regard.
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